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Google search ads are digital ads driven by keywords. The term you use to search decides which ads appear on the SERP.
YouTube advertising is done via Google Ads because Google owns it. These ads can play before, during longer videos, or after the video finishes.
As the name suggests, these are visual ads that you most commonly see on apps, websites, and other digital platforms that have teamed up with Google to host ads through AdSense. It allows them to display relevant ads by Google to the visitors.
You would see Google shopping ads both in the regular SERP and shopping tab. They are different from search ads because you can’t target keywords through them. These ads display products directly in the search results complete with details like image, store name, and price.
Need real Google Ads results? Over the last 20+ years, we’ve managed hundreds of paid search campaigns – growing leads and sales month-over-month.